Product description
This product is from W for Woman. The brand began its journey as a brand that identified, empathized and inspired women forward. W did a path breaking study of the sizing of the Indian women and introduced 6 sizes to fit every Indian woman out there. Since then there was no looking back, we were the ones who brought the iconic knit Chudidar to life and gave them a whole new space in an Indian working woman’s wardrobe.
From the manufacturer
W is a premium fusion wear brand, which merges Indian and western sensibilities with an emphasis on distinctive design and styling. Understanding the changing fashion requirements of the woman, we felt the need of one-stop solution for all style queries. With the same thought, we introduced the brand W that caters primarily to the work and casual wear requirements of modern Indian women who has an independent mindset. We also did an in-depth market research and data analysis to accentuate the fit, quality and comfort of our products. We believe our data-centric approach, supported by our innovative and institutionalized design process and experienced design team allows us to develop new and differentiated trends. Keeping the pace with ever-evolving demand of fashion-conscious genre, we have also explored trendy minimalist occasion wear.
About W Woman
Being a W woman is all about being passionate, professional, visionary, commoner, doer, homemaker, thinker while adorning multiple more hats.
Collection at W for Woman
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VisionWith a vision to celebrate womanhood and inspiring them to reach greater heights in all spheres of life, W is committed towards providing complete wardrobe solution to the modern Indian woman. |
Our ValuesWith the thought of changing the Indian fashion landscape forever, our products focus on quality material, design and fit to ensure that each product is both trendy and comfortable to the wearer. |
Collection at WOur collection includes different styles of top-wear, bottom-wear, drapes, suit-sets and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman. |
We Made Fits Fitter
India does not have a standard size NF chart and to address this, we did one of the first Anthropomorphic study in 2002, a complete body measurement to create a range of smarter and perfect fits.
We were one of the first to introduce 6 sizes in India.
We did a revised study in 2011 and introduced a seventh size.
Right fit is priceless and we want the perfect for every woman!
Fashion-forward Design
To get on with the ever-changing fashion priorities of Indian women, we offer new styles and designs every season categorized for spring-summer, monsoon-festive and winter season’s. Taking inspiration from the latest International trends and adapting it as per the local palate, W designers are always on the go to add new silhouettes and styles acceptable to the modern Indian woman.
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